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Flipside – Old Selfridges Hotel

Project: Design and manufacture of circular entrance door and internal feature wall.

Location:  Old Selfridges Hotel, 1 Orchard Street, London 

Client:  Selfridges / Emerald House Associates

Materials used:  Bespoke size  external GRC  cladding  panels and  light weight Concretous  micro  concrete  panels  for  internal  wall.

Timescale: 8 weeks from design to installation

Looking for more information on this project? Just hit the Enquire button below.


This exciting project brought with it plenty of design and manufacturing challenges!  Flipside was a major design exhibition located in the empty building that was once the Selfridges Hotel.

The designers’ vision called for a huge circular entrance door that opened on its vertical axis.  To achieve this, we made bespoke large format single cast GRC concrete panels.  These had to be millimetre perfect to allow the two-way door system to operate smoothly and safely.

The exhibition housed futuristic installations by major designers an was visited by hundreds of people.

To read more about this project visit our Blog. 

Flipside - Old Selfridges Hotel

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